Japanese

About The SENKEN SHIMBUN

SENKEN-SHIMBUN Co.,LTD, with a half-century of corporate activities aiming the well-balanced development of the apparel industry, has the worlds largest circulation in the daily journal specialized in apparel industry. Providing news, research results and proposals to the industry, it has an excellent reputation and a great influence over the fashion trade in Japan and abroad.


The Senken Shimbun -- A Leading Fashion Newspaper

* Commands a loyal readership of 200,000 in offices and homes.

Senken Shimbun boasts the largest circulation of any fashion industry newspaper anywhere in the world. There are three main secrets to our success.

This past February we launched a new publication called senken h.[asshu] It will be distributed free of charge at trendy spots to fashion-savvy readers.

High-Impact Ads and Reporting-Outstanding Publicity for Exhibits and Trade Fairs

As one might well expect, Japanese organizers of apparel exhibits and brand debuts held here in Japan advertise their events in Senken Shimbun, but the prestige of this fine newspaper extends far beyond our own shores. Even for trade fairs held overseas and foreign apparel exhibits held in Japan, organizers usually choose to advertise either primarily or even exclusively in Senken Shimbun.

In addition, our clients have learned through questionnaires and interviews that it is Senken Shimbun articles and advertisements which attract more than 90% of all visitors to trade shows and exhibits in the fashion industry. As the organizer of IFF, Senken Shimbun will naturally carry as much advertising as necessary to guarantee a large turnout.

FOR SUBSCRIPTION

Day of issue : Every day except Sunday, Holiday in Japan

IN JAPAN

OUT OF JAPAN


Advertising

WEB Banner Advertising

We promote your corporate PR!

Why don't you advertise your company's homepage on Senken Shimbun's website? Senken Shimbun has the world's largest circulation of the daily Fashion- Business Trade Newspaper, and its website counts more than 50,000 (as of January 2000) hits a day.

Since the opening on the 6th of January 1997, Senken Shimbun's website has played a central role as the fashion market's key-station in the information network in Japan, and contributed to the growth of the Japanese Fashion-Business. The website has offered information on Fashion-Business in the sections such as Topics, Columns, Expositions, Events, and Career Opportunities in Fashion-Business, and Links to other fashion-related websites.

Senken Shimbun and its website, which have the No. 1 reputation and support in/from the Japanese Fashion-Business, are the most effective media to inform your company's website to the public to increase their access to your company's homepage. Please make the most of the Advertising in the Senken Shimbun's Website.

For advertising in the Senken Shimbun's website, please refer to the "Advertising Plan" below.

"Advertising Plan"

On the Senken Shimbun's website

We place your banner ad linking to your Homepage on the Senken Shimbun's website. Your ad will be placed on a different webpage (ad page will be changed in every week).

On Daily Senken Shimbun....

An ad introducing your company's website will be placed on Daily Senken Shimbun, every month.Combination of advertising on the Senken Shimbun's website and Daily Senken Shimbun:

Basic Measures for Banner Picture

Data for Banner Picture and block copy are to be prepared by the Advertiser.

For inquiries, please contact us at info @ senken.co.jp

Newspaper ADVERTISING RATES

( No tax included )

The following are popular advertisements. Call for more information.

UNDER COLUMN

BLACK AND WHITE BASIC RATES
Front page (per col.) 130,000Yen {Depth3.3cm,Width38.5cm}
Other pages (per col.)98,000Yen {Depth3.3cm,Width38.5cm}

2 COLORS ( BLACK PLUS ONE COLOR )
Basic ChargeAdditional Chargetotal
1 col. (Other pages)98,000 Yen+150% Addition= 242,000 Yen{Depth 3.3cm, Width38.5cm}
5 col. (Front page)650,000 Yen+80% Addition= 1,190,000 Yen{Depth17.5cm, Width38.5cm}
5 col. (Other pages)490,000 Yen+60% Addition= 788,000 Yen{Depth17.5cm, Width38.5cm}
15 col. (Other pages)1,470,000 Yen+25% Addition = 1,830,000 Yen{Depth53.4cm, Width38.5cm}

4 COLORS
Basic ChargeAdditional Chargetotal
5 col.(Front page)650,000 Yen +730,000 Yen=1,380,000 Yen{Depth16.8cm, Width37.8cm}
5 col.(Other pages)490,000 Yen +730,000 Yen=1,220,000 Yen{Depth16.8cm, Width37.8cm}
7 col.(Other pages)686,000 Yen +730,000 Yen=1,416,000 Yen{Depth23.7cm, Width37.8cm}
15 col.(Other pages)1,470,000 Yen+830,000 Yen=2,300,000 Yen{Depth51.4cm, Width37.8cm}
30 col. (2 Full pages, Centerless) 3,140,000 Yen*+1,660,000=4,800,000 Yen{Depth53.4cm, Width38.5cm}
* "2 Full pages, Centerless" Charge included.

UNIT SPACE AD ( BLACK & WHITE )
ISLAND65,000 Yen(Front page)45,000 Yen(Other page){Depth3.3cm,Width6.6cm}
SIDE BOX90,000 Yen(Front page)70,000 Yen(Other pages){Depth6.9cm, Width6.3cm}

WANT AD
1 UNIT SPACE for WANT AD. On Thursday, Friday and Saturday for three days running.
380,000 Yen {Depth10.2cm, Width9.0cm}

TABLOID SIZE ISSUE
FULL PAGE(Inside pages,4colors)1,050,000 Yen{Depth37.7cm, Width25.0cm}
HALF PAGE(Inside pages,4colors)630,000 Yen{Depth18.7cm, Width25.0cm}

ORDER:Please order by any way as follows.

DEADLINE OF ADVERTISING MATERIAL
- Finished block copy shall be delivered one week prior to the scheduled insertion date.
- Incomplete draft shall be delivered two weeks prior to the scheduled insertion date.

PAYMENT
Please transfer the amount to our bank by Japanese Yen.

[mail to info@ senken.co.jp]
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