Japan’s largest fashion brand, Uniqlo, has opened its new Bicqlo Uniqlo Shinjuku East Exit Store in collaboration with Biccamera, a consumer electronics retailer. This global flagship store is Uniqlo’s tenth flagship store, where the mixture of fashion, home electronics and lifestyle products creates the ambience of an “anything-goes jumble” in the 4,000 square metre continue
Japan is currently undergoing a boom in fashion events targeted at consumers. Events which were previously confined to major cities like Tokyo, Kobe and Osaka have spread out towards smaller cities, offering locals a chance to show off their wares like never before. The purpose of these events is to drive sales for local shops and commercial facilities, but they’re also serving to revitalise the areas around them and act as a draw for tourists.While some are succeeding in drawing in customers, others are struggling to raise the necessary funds.
The first of these events was the Kobe Collection, which began in 2002, and each year afterward saw increasing attendance and soldout tickets.The event served two purposes: it established a mixed media advertising effort centered around fashion shows and involving TV,magazine and storefront displays; and it provided a boost to the local economy by drawing tourists from elsewhere in Japan.continue
Hankyu Umeda main store in Osaka celebrated its grand opening at the end of November, seven years after the commencement of reconstruction work in 2005, which aimed to restructure the business into a “theatre-type department store”.continue
The biggest thing in Japan’s leisure industry right now is the Sports Lifestyle. A healthy and active lifestyle, which includes things like running, yoga, light hiking, and futsal on the way home from work, is more popular than ever. As a result of this changing market, the sports
business is entering a new stage.continue