There are four different ways.

“It isn’t enough just to be seen as cute” Kyary Pamyu Pamyu
Even as the rest of Japan continues to suffer from the economic downturn, the girls' market shows signs of good health - not just with teenagers and those in their 20s, but with 30-year-olds as well. The market has grown to the point where we are now seeing the creation of new businesses involving products, events and mobile campaigns with those in other industries. Many are now paying serious attention to this unique Japanese market as its growth can no longer be viewed as simply a fad. With even conservative department stores now dedicating floor space to girls' fashion, and established designers starting to introduce product lines for this demographic, the size of the market is only expected to increase.